Marketing Management (Record no. 12116)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00652nam a22002057a 4500 |
| 005 - DATE & TIME | |
| control field | 20240416130938.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240416b |||||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9789356062665 |
| Price | 1050 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Jangipur College Central Library |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 657.8 |
| Book Number | /KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| Statement of responsibility | Philip Kotler |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 16th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Uttar Pradesh |
| Name of publisher, distributor, etc | Pearson India Education Services Private Limited |
| Date of publication, distribution, etc | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xxxiii:596p. |
| 650 ## - Subject | |
| Subject | MANAGEMENT/MARKETING MANAGEMENT |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Keller, Kevin Lane |
| -- | Chernev, Alexander |
| -- | Sheth, Jagdish N. |
| -- | Shainesh, G. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Jangipur College Central Library | Jangipur College Central Library | 2024-04-16 | 657.8 /KOT | 22270 | 2024-04-16 | 2024-04-16 | Books | |||||
| Dewey Decimal Classification | Jangipur College Central Library | Jangipur College Central Library | 2024-04-16 | 657.8 /KOT | 22271 | 2024-04-16 | 2024-04-16 | Books |